Fashion has a
waste problem.
We’re here to solve it.
From discarded
to desired.
WE ENVISION A FUTURE WHERE TEXTILES NEVER BECOME WASTE — WHERE EVERY FIBER STAYS IN CIRCULATION AT ITS HIGHEST VALUE.
Fashion faces both a waste problem and a resource problem. Enormous volumes of textiles are discarded every year while the industry continues to rely heavily on virgin raw materials. We address both challenges by turning textile waste into a valuable input that replaces virgin resources.
Replacing virgin MMCF with CIRCULOSE®-based fibers offers substantial environmental benefits, including lower CO₂ emissions, reduced land and water use, and less pressure on forests. By recycling textile waste, we also divert materials from landfill and incineration.
We are committed to transparent, third-party validated LCA reporting. This page will be updated.
Closing the loop:
Our recycling process
1
Collect
We take in discarded cotton-rich textiles that can no longer be used, such as production waste.
2
Shred
The textiles are shredded, de-dyed and turned into a slurry.
3
Pulp
Contaminants like polyester are taken out. What remains is cellulose – a biodegradable organic polymer that cotton, trees and most green plants on earth are made of.
4
DRY
The slurry is dried to produce sheets of pure CIRCULOSE®. We package the sheets into bales and ship them off to be made into virgin-quality textile fibers by fiber producers.
5
repeat
These fibers are then spun into yarns, woven or knitted into fabrics and finally cut and sewn into new high-quality textile products that can, one day, be recycled again.
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