Stockholm – [December 18, 2025]
Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.
This partnership supports Circulose’s renewed strategy, which focuses on deeper brand collaborations and providing end-to-end solutions across the value chain. Under the agreement, Circulose will supply pulp made with 100% recycled textile waste to Birla Cellulose, and Birla will produce viscose staple fiber made with CIRCULOSE® pulp and make it available to Circulose’s brand partners.
“Over the past year, we’ve refined our approach to put brands at the center, with a clear focus on creating offerings that enable mainstream adoption. Achieving this requires closer collaboration with key partners across the value chain. Our partnership with Birla Cellulose is a cornerstone of our strategy, and we’re very excited to have them onboard,” says Jonatan Janmark, CEO of Circulose.
Recognized as a top-tier company in Canopy’s Hot Button Report, Birla Cellulose has earned international recognition for its sustainability and circularity achievements. Circulose and Birla Cellulose have collaborated since the founding of Renewcell and today, Birla Cellulose continues to lead in advancing large-scale circularity, setting benchmarks in India and across the global textile industry.
“Our partnership with Circulose marks a significant step forward in advancing sustainable and responsible sourcing. Through this collaboration, we reaffirm our commitment to delivering high-quality, sustainability-conscious fiber solutions that empower our customers and contribute to a circular future” says Vadiraj Kulkarni, Business Head, Birla Cellulose.
This agreement reflects a shared vision to help drive meaningful progress toward a circular textile value chain designed for the long term.
About Circulose
Circulose is a Swedish sustain-tech company that has developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE® was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular. To learn more please visit www.circulose.com.
About Birla
The Cellulosic Fibres Business of the Aditya Birla Group is a globally leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer.
Birla Cellulose operates 10 sites for pulp and fibre manufacturing that apply environmentally efficient closed-loop technologies including use of recycled materials and enhanced conservation of natural resources. Its five advanced research centres are equipped with state-of-the-art facilities and pilot plants.
Birla Cellulose collaborates actively with its upstream and downstream partners to create a bigger and broader positive impact on the sustainability of its value chain. Visit https://www.livabybirlacellulose.com/