Circulose announces four new brand partnerships with EILEEN FISHER, Marimekko, Samsøe Samsøe, and King Louie, expanding its network of fashion brands integrating CIRCULOSE® into collections and sourcing strategies.
Advancing circularity in fashion requires collaboration across the value chain and the scaling of next-generation materials. Circulose's growing partner network signals that this shift is underway. The newly announced partners join a wider network including H&M Group, Mango, BESTSELLER, Reformation, and Marks & Spencer, among others, working with Circulose to integrate circular materials into product development and sourcing processes.
CIRCULOSE® is a regenerated material made from 100% discarded textiles, enabling fashion brands to replace virgin fibers with a circular alternative without compromising on design, performance, or quality.
"We are delighted to welcome Marimekko, Samsøe Samsøe, EILEEN FISHER, and King Louie to our growing partner network. Scaling circular materials requires brands willing to lead the way, and these partnerships show what that leadership looks like in practice," says Jonatan Janmark, CEO of Circulose.
Circulose’s commercial strategy is built around close brand collaboration, a licensing-based model, and dedicated implementation support designed to reduce friction and enable large-scale adoption of recycled materials across the value chain.
